Copywriting / content editing
• Adhering to house style and strategic concepts to a T
• Creating deks that hook in audience but avoid hard sell
• Building CMS pages from scratch, checking each field for accuracy
• Producing multi-functional copy; print, digital, blog, apps etc
• Writing for different formats: newsletters, banners, pop-ups
• A keen eye for errant modifiers, misused grammar and double spaces
• Subbing InDesign page layouts (paying attention to widows, fonts, furniture)
• Proofing chromalins, PDFs, web pages, apps at repro / publishing stage
Production project management
• Managing production schedules for print and digital titles
• Attention to detail, from text typos to schedule anomalies
• Working to extremely tight deadlines and budgets
• Commissioning, managing teams, liaising between client and supplier
• Understanding of e-commerce and design; SEO best practice, UX design
• Attentive to project progression on hourly / daily basis
Shanthi Sivanesan 