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Copywriting / copy editing

• Adept at subbing InDesign / InCopy layouts, focusing on widows, fonts, furniture
• Writing to house style, taking into account differing format requirements
• A keen eye for errant modifiers, misused grammar and double spaces
• Ability to follow style guides and strategic advertorial concepts to a T
• Proofing print chromalins, PDFs, web pages, apps at repro stage
• Writing standfirsts that hook in the audience without resorting to hard sell
• Creating multi-functional copy; print, apps, websites
• Formulating blog concepts, headlines and taglines with ease
• Versatile in many formats; inserts, newsletters, banners, pop-ups
• Writing copy on the fly, adapting tone to suit the section
• Liaising with designers, journalists, picture editors for high-level accuracy

Content project management

• Ten years’ experience of production schedules for print and online titles
• Meticulous attention to detail, from text typos to schedule anomalies
• Experience of working to extremely tight deadlines and budgets
• Commissioning, managing teams, liaising between client and supplier
• Understanding e-commerce and web design; SEO best practice, UX design
• Overseeing project progression on an hourly/daily basis from start to completion

CV: downloadable PDF

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