Ensure your copy sounds clear-cut and in a league of its own. Before writing your blog articles, press releases, emails and product copy, I’ll put in the hours researching your particular sector and checking out the competition.
I can also switch neatly between branded content and long-form copy for a range of clients, from seed start-ups to brand leaders — thanks to my background in lifestyle, branding and journalism. Feel free to browse some of my favourite projects below, from beauty, travel, tech, culture, finance and fashion.
I spent much of 2021 writing copy for this luxury brand, famed for its exquisitely fragranced Eaux de Parfum and Toilette, Bath, Body, Hair and Home collections.
As acting digital copywriter, I worked on emails, web assets, social media, display and third-party copy for Molton Brown. The copy team were welcoming and lovely and the scented samples even lovelier. Perfume copy brought a renewed serenity to my workspace and I learned so much about olfactory and sustainability. Thanks for having me, Team MB!
Occasionally, I take on weekend ents-writing shifts and attempt to predict the final curtain for some pretty major players in music. Thought I was pretty spot on with Elton for yahoo! news… way back in 2016.
Content strategy + branding
I was thrilled to be content executive on this website for south London’s premier culture hub. Copeland Park is so very central to the community and I really had to get under the skin of what they do here. I led content, strategy, developed tone-of-voice, interviewed residents and created all text for key pages: homepage, about, history etc. I also keyworded client profiles to ensure copy was optimised for searchability — to good results. As management entrusted me to get their entire message across in a suitably authentic way, I found this project to be very rewarding.
When tasked with writing a blog on chatbots versus humans, I couldn’t not weave in a pull quote from 1982’s dystopian sci-fi epic Blade Runner. See if you can work out which one before clicking the link below.
I was the editor for Investor Relations’ magazine’s Global Roadshow Report. Working with the research department, we interpreted and analysed the data thoroughly before I went away and wrote up my findings for this 20-page print magazine insert
PR: White paper
A US PR giant (with McDonald’s and Walmart on its client list), MWW UK reached out as they needed a white paper with a unique UK tone-of-voice to engage travel prospects. I was more than happy to oblige as copywriter on this 8-page direct mail piece.
Style: Trend forecasting
I have a keen eye for fashion, art and design, and this came in handy as copywriter and editor for trend-forecast sites: WGSN and Stylus. At WGSN I wrote up Menswear Design Development SS15, adhering to the season’s four major themes; core, memory, impulse and harmony. I also edited interior and design trade-show highlights, such as Maison + Objet, to a quick turnaround while consulting and writing several new business’ pitches.