Using my knowledge and prowess in lifestyle, culture and commerce, I construct on-brand/conceptual and long-form copy for a variety of clients; from seed start-ups to brand leaders. Recent freelance copywriting projects took in trend-forecast sites, placemaking agencies, PR firms and financial print publications; WGSN, Futurecity, MWW-PR, IR Magazine and British Airways’ High Life to name but a few.
Recently, I took on the role of Investor Relations’ magazine’s 2015 Global Roadshow Report editor. Working alongside the research department, I investigated and interpreted the data throughly then wrote about my findings for this 20-page print magazine insert
A US PR giant with McDonald’s and Walmart on its client list, MWW UK required a UK white paper with a unique tone-of-voice to engage prospects to its travel sector; I was happy to oblige as copywriter on this 8-page direct mail-out
I have a keen eye for fashion, art and design, which came in handy as a copywriter and editor on trend-forecast sites: WGSN and Stylus. At WGSN I wrote up Menswear Design Development SS15, adhering to the season’s four major themes; core, memory, impulse and harmony. I also edited interior and design trade-show highlights, such as Maison + Objet, to a quick turnaround and consulted / wrote for several new business’ pitches.