Hello. I’m Shanthi, a copywriter, content editor and journalist with 15 years’ experience. I create copy and branded content across multiple sectors — beauty, fashion, culture, placemaking, technology, finance and travel. I’m used to fast-paced environments and meeting many deadlines at once, with maximum dedication and minimum fuss.

Having started out as a national newspaper sub-editor, I can hone in on the big story with speed. I’ve also worked on some celebrated lifestyle magazines and this has helped me key into audience personas and flesh out what makes them tick.

I now work as a copywriter & strategist, creating effective content for web assets, emails, product copy and other marketing comms. I can also deliver snappy social copy, as I oversee several platforms with above average CTRs (click-through rates).

When it comes to your content, count on me
strategy, engagement and conversion…
to keep them coming back for more

Publishing clients include Condé Nast, BBC and Newsweek and I copywrite for brands such as Molton Brown, Rolls-Royce and Virgin. If you’d like to find out more, or check future availability then I’d love to hear from you.