Amazon ventured into fashion in 2017, with its new label Find. As the retail giant dipped its toe in the water and developed new brands, I was brought in as one of its English copywriters.
To really sell an item online, we must craft a story that says something about the brand and who it’ll appeal to — tone of voice is central to this. Here’s a link to product copy I wrote for this ‘everyday-wear’ label. We’d typically research and create about 50 of these descriptions per day — across all Amazon’s fashion labels — sometimes remotely and otherwise in-house.
find. Women’s Straight Mid Rise Contrast Panel Jeans
Product description: Straight leg jeans, with a twist. The contrast panel detailing brings some key DIY vibes to your denim styling. We love ours with ankle boots and shirt tops for crisp smart-casual vibes.
Fit: True to size
Size: 30W / 32L
Colour: Blue (Light Blue)
- Contrast panel detail
- Soft rigid denim
- 100% Cotton
- Machine Wash
- Fastening: Button, Zipper